Be convincing – but how?

The flood of information exchanged between today’s political and business worlds often contributes to confusion instead of a better understanding. Assessments and interpretations quickly dominate over facts. Direct communication is avoided, and conflicting opinions are dramatised.

Conflicts have become a form of public background noise. Where communication grinds and clashes, there is more clatter than where ideas blossom and relationships grow. Politics and business have become accustomed to the noise. At the same time, innovative and crisis-proof answers to burning questions are needed more than ever.

The solution comes from nature in the form of sustainability. This principle also applies to communication that effectively gets the message across. It is based on honesty and authenticity, clarity and comprehensibility, responsibility and values.

How does meaning flow? This is the question that sustainable rhetoric answers in dialogue.

Meaning originates in the natural resources of every human being and the universal desire for peaceful communication. This kind of understanding is created through sustainable rhetoric that achieves long-term relationships and sustainable results.

In the logic of a power-orientated world, speaking is still seen as dominance and listening as passivity. Studies show, however, that the quality of listening is a key component of sustainable rhetoric and in the real world, determines whether conversations today are successful.

In the dialogue between politics and business, sustainable rhetoric develops a genuine and convincing language with suitable communication tools.

The aim is to understand diversity, communicate interests and connect people. So that words are the only winners.