Be convincing – but how?

The vast flow of information between today’s political and business worlds often leads to confusion rather than a deeper understanding. Assessments and interpretations are quick to overshadow the facts. Direct communication is avoided and conflicting opinions are dramatised.

Conflicts have become a form of public background noise. Politics and business have become accustomed to it. Where communication grinds and grates, the noise is far louder than where ideas flourish and relationships thrive. At the same time, burning questions now more than ever call for forward-looking and crisis-proof answers.

Nature provides the solution: sustainability. This principle also applies to communication. It is based on honesty and authenticity, clarity and comprehensibility, values and responsibility.

How does meaning flow? This is the question that sustainable rhetoric answers in dialogue.

Meaning is inherent in every human being, as is the universal desire for peaceful communication. Here, communication is created via sustainable rhetoric, one that generates long-term relationships and sustainable results.

In the logic of a power-oriented world, speaking is still seen as dominance and listening as passivity. Studies have now shown, however, that how we listen is a key component of sustainable rhetoric and determines the effectiveness of conversations in the real world.

Using the appropriate communication techniques, sustainable rhetoric in the dialogue between politics and business works on a language that is both genuine and convincing.

The aim is to understand diversity, communicate specific interests and make people connected. So that words are the only winners!