Political decisions in Berlin and Brussels are more complex today than ever before and seemingly impenetrable. This makes it increasingly difficult for companies and organisations to exert their influence.

The rapid pace of communication means that politics and business are quick to concentrate on their own positions and raise walls of resistance against all things unfamiliar or divergent.

Liaising with different people and different groups in politics and collaborating on complex content has become almost impossible. Countless papers are produced and discussions held, but in most cases very little gets off the ground.

As a result, the exchange between politics and business leads repeatedly to more building blocks rather than to a shared house. Companies and organisations are hard put to identify the questions their target groups want answered.

This calls for a strategy that explores policy areas and minimises potential risks arising from political decisions. The better companies and organisations know what they stand for and what they want to give, the easier it is to distinguish themselves from their competitors and convince their target groups.

Strategy consulting penetrates the wall between one's own vision and political reality. It analyses political players, creates clear theme-based messages and evaluates results. This is the only way to translate complex content into an authentic and sustainable dialogue format and convince the respective target groups.

The aim is to optimize the positioning of an organisation and its management levels in the given socio-political environment, in parliament and in the government.