Today’s political decisions in Berlin and Brussels are more complex and impenetrable than ever before. This makes it increasingly difficult for companies and organisations to exert influence.

The rapid pace of communication means that politics and business quickly focus on their own positions and put up walls of resistance against anything that is unfamiliar or divergent.

Getting along with different people and groups in politics and focussing on complex content together has become almost impossible. Many papers are produced and discussions held, often with the result that nothing really takes off.

Consequently, the exchange between politics and business repeatedly culminates in more building blocks than a shared house. This makes it even more difficult for companies and organisations to specify which questions from the target groups they want to answer.

What is needed here is a strategy that researches policy areas and minimises the risks that can arise from political decisions. The more precisely companies and organisations know what they stand for and what they want to give, the easier it is to differentiate themselves from the competition and convince target groups in the best possible way.

Strategy consulting penetrates the wall between one's own vision and the political reality by analysing political players, developing clear thematic messages and evaluating results appropriately. This is the only way to translate complex content into authentic and sustainable dialogue formats and convince the respective target groups.

The aim is to optimally position the organisation and its management levels in the socio-political environment, in parliament and government.